Ready For“Localization”? He Is...                          

His name is Mills Crenshaw. He knows how to talk; but he also knows how to listen.                          

That's why the people you see here showed up at 10 AM on a snowy Tuesday morning in the Middle of Winter. Mills asked them to. He listened to a caller who had a problem none of the politicians seemed to care about. Mills cared and so did his audience. Look closely and you'll see them hanging over the third floor balcony and pushing out of the alcoves. What you can't see are the two or three thousand more who are orbiting the capital in their cars looking for a place to park. The crowd that morning was estimated between 7,000 and 10,000 strong. Uncounted Thousands more couldn't make it because of work or lack of transportation or ill health... but they were listening. When was the last time your station accomplished this?

Talk Radio Is Powerful—and It's Profitable

That's why Washington politicians want to shut it down. They are smart enough to change the brand from the “Fairness Doctrine” to “Localization.” Their targets are the big national talkers.

Are you ready for the coming change? Look closely: These aren't just ratings points, they're real people. There are doctors and doormen, dentists, teachers and businessmen, lawyers, construction workers, peace officers and accountants. There are farmers and retired persons, housewives and corporate presidents. They are above average income and education and they share two things in common. They are active rather than passive listeners. And if you get out a magnifying glass you will detect that they are listening intently to one man. His name is Mills Crenshaw (look for the small arrow and you've found him). His audience is currently searching the dial for him... he's one of the best salesmen ever to hit the airways. Will they find him on your station—or someone else's? Mills can be reached at: 801-706-2256

Follow Mills on His Blog